Straight answers before you type your domain.
How it works
Does anything send without me?+
No. Every campaign stops at a review gate where you see the lead list and the drafted emails. Autopilot can approve the next batch after a timer you choose (two hours by default), and you can switch it off per project.
What happens when a lead replies?+
Follow-ups stop immediately. The reply is classified (interested, question, later, not interested, wrong person, out of office) and an answer is drafted from your pricing and capability facts. Warm leads are pushed to your CRM. You can send the draft, edit it, or let it go after a delay you set.
Where do the leads come from?+
Icepik searches Apollo’s people database, Google Maps listings and the open web using several angles derived from your ideal customer profile, deduplicates the results and scores each person for fit. Only leads above the fit threshold with a verified email are drafted for.
Can it write in other languages?+
Yes. Each lead’s country sets the language of their email, and sender names are matched to the region so the email reads as local. You approve the sender names before they are used.
What is a steering message?+
A plain-English instruction to a campaign: narrow the geography, change the offer, focus on a job title. Icepik updates the campaign and, when needed, re-runs the search. Each steering message costs one action.
Credit and billing
What does $30 actually buy?+
About 1,000 actions: emails sent, replies handled and steering messages, at $0.03 each. Research, prospecting and fit scoring are not metered. Free credit sends up to 20 emails a day and runs one campaign at a time until your first top-up.
How do I pay?+
Prepaid credit in $10, $30 and $100 packs through Razorpay: cards, UPI and net banking in INR, or international cards in USD. Credit never expires. When the balance hits zero, sending pauses and nothing is lost; it resumes when you top up.
Are there seats or a monthly fee?+
No. Invite as many colleagues as you like to a project. Everyone spends from the project owner’s wallet.
Trust, data and compliance
Whose email address does it send from?+
A warmed Icepik sending domain, with a sender name you control. Replies route back into your inbox inside the app. Your own domain’s reputation is never at risk.
Is this compliant?+
Icepik is built for business-to-business outreach: every email carries a working unsubscribe path and a sender identity, suppression lists are honoured across campaigns, and follow-ups stop on any reply. You remain responsible for your list and for the rules of the markets you contact; the terms of service and acceptable-use policy spell that out.
Which CRMs does it push to?+
Zoho CRM today, with interested leads created as CRM leads together with the conversation. HubSpot and Salesforce are on the roadmap.
What data do you keep about the people you email?+
Name, title, company, work email, public research about their company, and the conversation. It is processed on your behalf as part of your campaign and deleted when you delete the campaign or your account. The privacy policy has the detail, including the providers we use.
Something else? Write to [email protected].