Acceptable-use policy

1. Business-to-business only

• Contact people because of their role at an organisation and the relevance of your offer to that role. Do not contact consumers, personal addresses, students, patients or anyone in a private capacity.
• Do not upload or import purchased, rented or scraped lists of individuals. Suppression lists (people and companies you must not contact) are the only lists you may upload.
• Do not target minors, or roles whose contact you know to be prohibited by local law without consent.

2. Honest identity and content

• Your real company name appears in every email. Sender display names may be pen names only where they do not impersonate a real, identifiable person, do not suggest a different company, and do not hinder recipients from identifying and contacting you.
• No false or unverifiable claims, fake urgency, misleading subject lines, forged headers, or content that pretends to be a reply to a conversation that never happened.
• No offers that are illegal where sent or that require a licence you do not hold: unregistered securities, gambling, weapons, controlled substances, counterfeit goods, unlicensed financial or medical advice, adult content, multi-level marketing recruitment.
• No harassing, threatening, discriminatory or defamatory content.

3. Consent and opt-out

• Every email must keep the unsubscribe mechanism Icepik inserts. Removing or hiding it is a breach.
• Opt-outs, “unsubscribe”, “remove me” and equivalent replies are honoured automatically and permanently for your account. Do not attempt to re-add suppressed people in another project.
• Where the law of the recipient’s country requires prior consent for business email (for example some EU member states for sole traders), you are responsible for having it.

4. Volume and reputation

• Respect the daily caps and sending windows. Do not create multiple accounts to multiply free credit or caps.
• Campaigns with bounce rates above 5% or complaint rates above 0.3% may be paused automatically. Repeated poor list quality leads to suspension.
• Do not attempt to bypass the review gate, fit scoring, suppression checks or rate limits, or to automate the Service through means other than the interfaces we provide.

5. Data and security

• Use lead data only for your own outreach inside the Service. No resale, no building databases, no enrichment of unrelated records.
• No probing, scanning or testing the Service’s security without written permission; no interference with other customers’ data.
• Do not upload malware, credentials you are not entitled to, or content you do not have the right to use.

6. Enforcement

We may pause campaigns, quarantine drafts, disable autopilot, suspend sending or terminate an account for any breach of this policy, and will tell you why unless the law prevents it. Purchased credit is refunded on termination for our convenience but not for your breach. Report abuse to [email protected]. This policy is part of the Terms of service.